The ethically chic movement isn’t new, but it is growing especially within the professional salon and spa industry.
Organic salons are popping up in record numbers. More people than ever are choosing an ethical and sustainable lifestyle which includes where they spend their money. By offering choices that align with your clients; lifestyles, you are answering a need and will gain client loyalty while preserving the planet.
Ethically chic isn’t a fad, it’s a movement. 28 percent of men and 22 percent of women in the United States will mainly use organic skin care products, perhaps because nearly 40 percent of U.S. consumers believe that organic personal care and cosmetics products are healthier than conventional personal care and cosmetics products.
Avoiding parabens is very important but today we have come even further in understanding what clean living is all about. Ethical living is the philosophy of making decisions in daily life that consider ethical and moral values regarding sustainability, environmentalism, wildlife and the welfare of animals and people.
Adding professional products that align with your clients and potential clients in a win-win. But where to begin when the claims of natural and organic are splashed around generously and often with false claims. Look for authentic certifications backed by a trustworthy source.